DULUX

The challenge

The Dulux PaintPod showcases how a customer’s brand experience can be improved with a system approach. Despite a quality product, the appeal of decorating with Dulux is often lost with poor applicators and difficult cleaning.

"Innovation from Cambridge Design Partnership transformed the process to be ‘easy, fast and clean from start to finish.’"

The solution

A 12 month programme of consumer research, design and technology development created a groundbreaking powered roller that not only paints quickly and efficiently without dripping, but also cleans itself thoroughly after every use. PaintPod boasts over a dozen patented innovations. A range of accessories complete the system to give the best possible results.

Benefit to client

With Cambridge Design Partnership, Dulux has been able to offer complete decorating quality while driving up basket spend, increasing the frequency of re-decorating and consolidating a market leading position.