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The challenge

Leading international swimwear brand Speedo had a tight timescale for the creation of a swim tracking algorithm for its new generation of tracking app – called Speedo On. The first stage of work needed to be done in time for it to be pre-installed on Samsung’s Gear Fit2 Pro activity tracker.

  • Applied Expertise
  • Research & strategy
  • Human factors
  • Industrial design
  • Packaging
  • Technology development
  • Mechanical engineering
  • Electronic engineering
  • Software engineering
  • Wireless & connected
  • Short run manufacturing
  • Manufacturing processes
  • Supply chain management

The solution

As part of a worldwide team that worked around the clock, CDP deployed a mixture of analysis techniques – using both classical and machine learning algorithms to identify the relevant swimming characteristics.

Sophisticated algorithms translate data from the accelerometer and gyroscope in the ergonomic wrist-worn device into measurements of lap count, lap time, stroke type and stroke count. The data is seamlessly transferred on to the Speedo On web-based platform.

The benefits

The first stage of the development was completed in time for the launch of the Gear Fit2 Pro. It includes training programmes, tips and tailored advice developed by some of the world’s best coaches and athletes.

Work is continuing on the next generation of the technology to ensure Speedo maintains its market-leading position.

“The combination of CDP’s unique software skills and Speedo’s swim expertise has provided fitness-focused swimmers with a completely new level of tracking.”

Tim Sharpe, innovation director, Speedo owner Pentland

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