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The Challenge

The US market for domestic kitchen knives is dominated by a small number of brands and DKB Household saw an opportunity for its Zyliss brand to disrupt and enter this market segment. To assist, DKB commissioned CDP to develop a new knife design and block set.

  • Applied Expertise
  • Research & strategy
  • Human factors
  • Industrial design
  • Packaging
  • Technology development
  • Mechanical engineering
  • Electronic engineering
  • Software engineering
  • Wireless & connected
  • Short run manufacturing
  • Manufacturing processes
  • Supply chain management

The Solution

The initial project phase saw CDP researchers and designers observing a variety of households during meal preparation to understand how home cooks used the knives and utensils they already had and what the areas of frustration or unmet need were.

After analysing the most-used cutting and grip patterns, four patented ‘control’ points were incorporated into the individual knife and handle design. These points allow users to have the same level of control over the knife, regardless of their personal cutting style or hand size.

The block holds the knives in removable, antibacterial sheaths, which are dishwasher safe.

Benefit to Client

Feedback from home cooks on the prototypes was overwhelmingly positive and production was scheduled just three months after the start of the project. 

Available individually and as a five-piece knife block set, Zyliss Control is currently on sale in the UK. Zyliss Control is available in the US individually and as a 17 and 5-piece knife block set, with a wider global roll-out planned in 2017.

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