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diialog™ uses miniature sensing technology discreetly fitted to products or packaging to capture quantitative data during user tests. Our team of experts monitor activity in real-time or at the end of a trial to generate a conclusive analysis of consumer behaviours and usage patterns.
Being largely unseen, diialog™ encourages natural behaviour and can be used in discreet or intimate circumstances to record specific actions and routines. Furthermore, the data is totally factual and impartial, removing any ambiguity or misreporting.
The quantitative research inputs that diialog™ generates are invaluable when translated by our experts into actionable insights and fed into the product design process. The outcome is the creation of market-led products that are more closely tailored towards the end user with enhanced or entirely new product experiences.
To find out more about diialog™ contact us for more information.