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Creating innovative 3D, smart and technical packaging solutions for competitive markets
Iconic packaging provides consumers with a multidimensional experience of a brand. At its most practical level it must contain, protect and deliver your product efficiently while meeting regulatory requirements and creating minimum environmental impact. We develop innovative packaging driven by user research, brand equity and technical innovation. In the FMCG/CPG sector this includes 3D structural and 2D design and in healthcare and professional markets it includes smart and technical packaging together with custom manufacturing processes. Our broad capability ranges from primary consumer research to define a new brand experience to complex technical implementation of next generation smart packaging for healthcare.
Our brand and packaging team specialise in creating brand centric packaging based on primary user research exploiting sensory and affective sciences to predict drivers of preference and purchase. They have created packaging solutions for global food and household brands. Our technical packaging team have created pack and appliance systems as well as smart packaging for diagnostic tests, medical devices and pharmaceuticals working under our ISO13485 quality system.