Brand Innovation & Packaging

Iconic packaging provides consumers with a multidimensional experience of a brand. At its most practical level it must contain, protect and deliver your product efficiently while meeting regulatory requirements and creating minimum environmental impact. We develop innovative packaging driven by user research, brand equity and technical innovation. In the FMCG/CPG sector this includes 3D structural and 2D design and in healthcare and professional markets it includes smart and technical packaging together with custom manufacturing processes. Our broad capability ranges from primary consumer research to define a new brand experience to complex technical implementation of next generation smart packaging for healthcare.

Our team

Our brand and packaging team specialise in creating brand centric packaging based on primary user research exploiting sensory and affective sciences to predict drivers of preference and purchase. They have created packaging solutions for global food and household brands.  Our technical packaging team have created pack and appliance systems as well as smart packaging for diagnostic tests, medical devices and pharmaceuticals working under our ISO13485 quality system.

3D brand and packaging services we provide

• Strategic brand innovation and brand-centric packaging
• Sensory and affective design methodologies
• Primary consumer research and co-creation to identify opportunities
• Systems where packaging and appliances work together
• Technical and smart packaging featuring:
  • Measured dose dispensers
  • Spray systems
  • Barrier systems and humidity control
  • Tamper evident and childproof closures
  • Sterile systems
  • Micro fluidic based packaging
• Late stage customisation systems
• Temperature control
• Verification testing
• Packaging manufacturing processes and equipment development
• Proof of concept and pilot manufacture
• Quality planning and supply chain development