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Innovation has become vital to economic growth in developed economies. President Obama recently acknowledged “We know that the nation that goes all-in on innovation today will own the global economy tomorrow. 1”  But while global innovation spend has reached an all-time high of $647billion 2, in a recent McKinsey poll, 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance 3.  So does success lie in the quality of innovation, not the quantity?

Today, product development specialists Cambridge Design Partnership launch Potential Realised™ – a new innovation capability that helps to maximise return on investment in product innovation.

Based on nearly 20 years of experience helping some of the world’s most innovative companies launch market leading products, Potential Realised sets out five key steps to maximize the value of innovation projects. It achieves this by combining research, design, technology, engineering and manufacturing into a single integrated approach that both optimises product performance and appeal while continually streamlining development and manufacturing costs.

Cambridge Design Partnership is well known for its market leading engineering and design capabilities in the consumer and healthcare sectors, and has recently strengthened its ‘front end’ capability to offer specialist product strategy and consumer insights research linked to first class technology and design based concept development.

Speaking about this new capability, Mike Cane, Founder, Cambridge Design Partnership said “Potential Realised has evolved out of our experience working with major brands and manufacturers around the world. It starts with a rigorous evidence-based front end opportunity and concept optimisation process that we believe is essential, but find is often undervalued – even though it can define market success. It then translates the resulting concepts quickly and efficiently into reliable and cost effective new products through a detailed engineering and design programme.  We believe by methodically optimising product appeal and controlling development and manufacturing costs, return on investment in innovation can be maximised. Importantly we have structured Potential Realised to succeed with both consumer products and regulated medical devices.

At Cambridge Design Partnership we believe we are at the forefront of product innovation, now providing both front end and back end innovation capabilities in one integrated process.  Our customers will benefit from new products that perform better in the marketplace because they deliver an exemplary user experience and product performance from leading edge technology and design”.

Last week at the FEI 2015: Front End of Innovation USA conference in Boston, Cambridge Design Partnership launched a white paper entitled ‘Potential Realised, How to optimise your innovation investment’ which previews and summarises our new capability.

You can download your copy on-line, free of charge, at . We will also notify you when our second white paper describing Potential Realised in depth is available.

If you would like to discuss how Potential Realised™ could help your company optimise its return on innovation investment, please contact our team UK office +44 (0)1223 264428, US office +1 (650) 798 5134.


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