Why CDP
We accelerate your innovation
Products must meet regulatory requirements, perform reliably, and scale through manufacturing. This means making critical decisions early on, as design choices, production constraints, and supply chain realities come into play. Getting these decisions wrong leads to delays, rework, and wasted investment. Getting them right sets the foundation for successful development, approval, and scale.
We help you make the right decisions at the right time, focusing on what is needed to move forward rather than over-engineering or chasing unnecessary perfection. Our teams combine deep engineering expertise with a practical approach to validate feasibility, reduce risk, and ensure products are ready for the next step. The result is faster progress, controlled costs, and a clear path from concept to real-world deployment.
Potential Realized
To get the best outcome we build people-centered, evidence-based innovation programs, using our Potential Realized methodology. Proven over thousands of projects, it optimizes the steps in the innovation journey to ensure we deliver compelling, technically accomplished products and services that serve valuable consumer, patient and industry needs, all while minimizing your time to market.
How We Work
Commitment to Quality
To support our product development and prototype manufacturing services, CDP’s Quality Management System is certified to ISO 13485:2016 by Intertek Medical Notified Body and ISO 9001:2015 by Intertek Certification Ltd. We are also certified to ISO 27001:2022 by Intertek Certification Ltd to support the maintenance of the confidentiality, availability and integrity of our clients data.
World Class Sustainable Facilities
Our R&D facilities are purpose-built to support end-to-end innovation. Our in-house consumer research viewing facility enables rapid research for innovation; our design studio includes a HackSpace for lightning-fast iteration and testing. Our science and engineering teams work with the latest design software and simulation technologies, supported by generous lab space dedicated to product prototyping and testing, electronics, optics, and more.
Our state-of-the-art R&D center in Raleigh, North Carolina anchors our US presence, with cutting-edge labs, a design studio, user observation suite, full machine shop and pilot manufacture space. We’re proud to be part of North Carolina’s “Research Triangle”, delivering world-class innovation to a portfolio of US clients.
User Research
Understand real people and real problems through evidence-based insight using our dedicated research and observation suites.
Design and Engineering
Turn insight into innovative concepts that solve real challenges in our multidisciplinary design and engineering studios.
Prototyping and Build
Bringing ideas to life quickly through rapid prototyping and hands-on iteration in our fully equipped workshops and labs.
Testing and Validation
Validating every detail to ensure safe, reliable performance at scale in our specialist testing facilities and laboratories.
Pilot Production
Bridge the gap to market with pilot builds and transfer-to-manufacture expertise in our 26,000 ft² pilot production centre.
People-centered approach
New technology is a vital component of innovation, with transformative potential. But effective technology deployment depends on fully understanding the market opportunity and the people that will experience novel technologies. People-centered design is a CDP foundation stone, enabling us to challenge category norms while staying grounded in mass-market reality. For the end user, it means intuitive experiences that delight and improve lives. For our clients, this translates into commercial success.
Team working
Partnership and teamwork across disciplines are embedded deeply in our culture, because you never know where the best ideas will come from. Integrating seamlessly with our clients’ teams, our projects have a flat and empowering management structure that breaks down barriers and allows new ideas to flow. We’re one of a small number of pioneering companies that’s 100% owned by our employees. For each project we build a team of employee owners that’s committed to solving your challenges and seeing the project through to success, from conception to launch.
End-to-end innovation
Innovation opportunities are often complex and multifaceted, requiring a wide range of disciplines working together to succeed. Mutual understanding and seamless communication between these specialists are essential to make the most of project opportunities and to quickly resolve problems. That’s why we’ve created an end-to-end capability, to deliver better outcomes, increased confidentiality and streamlined program management.
Innovation built on experience
While our projects are diverse, we specialize in a focused number of market sectors where our employee owners have deep technical knowledge, understand the commercial landscape and the challenges your industry faces. Because our team includes dozens of globally recognized industry and technology leaders, you can be certain we’ll look beyond the brief to ensure you succeed.
News & Insights
Introducing the World’s First ‘Touchable Memory’: A Device Shining a Light on Usher Syndrome
Expertise on Board: Does Your Team Have What It Takes to Accelerate Time to Market?
