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By Cambridge Design Partnership

Impediments to tobacco harm reduction in LMICs

WHITE PAPER

Impediments to tobacco harm reduction in LMICs:

The ENDS adoption journey

BY NICKI SUTTON, BEN KELSEY & GEORGE BOSTOCK

Tobacco consumption has, for decades, represented a global pandemic. Over 1.3 billion people, or 16% of the world’s population, use tobacco in one of its many forms, grouped into combustible or smokeless types. 80% of these users reside in low and middle-income countries (LMICs) where tobacco use contributes to increased morbidity and mortality directly and indirectly, via poverty.

The Foundation for a Smoke-Free World (FSFW) has a goal to advance progress in smoking cessation and tobacco harm reduction (THR) with a particular focus on LMICs. To better understand some of the challenges faced in these markets, FSFW commissioned us to identify the barriers or impediments to adoption of electronic nicotine delivery systems (ENDS) in LMIC countries.

Download our whitepaper to discover the seven steps a smoker must take to substitute combustible tobacco products with ENDS.

 

 

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By Cambridge Design Partnership

The future of diagnostics

WHITE PAPER

The future of diagnostics:

Digital health monitoring

BY DAN HAWORTH

The amount of personal data being collected via apps, genetic sequencing and innovative cloud-based devices is vast and constantly growing. Meanwhile, healthcare diagnostics is rapidly evolving into a highly-personalized, patient-focused service, which prompts important questions… How will healthcare professionals be affected when devices and data analytics potentially offer earlier and more accurate diagnoses? Does this empower the patient, or leave them at risk of unexpected consequences?

Download our whitepaper to join Dan Haworth (Head of Diagnostics) as he explores this highly topical and complex subject.

 

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By Cambridge Design Partnership

Seven design insights

WHITE PAPER

Seven design insights to manage innovation risk

BY BEN STRUTT

Contrary to what some believe, consumers do not have a mindless allegiance to certain brands. Instead, when they become aware of something they need, consumers will choose (often from a myriad of options) the product or service that best meets that need.

Of course, being human, this decision-making process is a complex one, involving sometimes competing functional, emotional and social considerations. So, how do brands overcome this challenging conundrum?

In this whitepaper, Ben Strutt reveals how successful brands deliver new product and service innovation.

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By Cambridge Design Partnership

Breaking the mould

WHITE PAPER

Breaking the mould:

Digital tooling to reduce time to market

BY MIKE CANE, JOSHUA LANZON-MILLER & TOM WHITTING

As we make countless prototypes for our clients, we’re constantly searching for new ways to create new products more quickly and efficiently. This is particularly challenging where component design is highly optimized, such as developing complex medical consumables.

This whitepaper reveals how we’re significantly reducing prototyping lead times and cost, to ultimately minimize time-to-market and optimize finished product quality.