Category: Whitepaper

WHITE PAPER

Impediments to tobacco harm reduction in LMICs:

The ENDS adoption journey

BY NICKI SUTTON, BEN KELSEY & GEORGE BOSTOCK
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“We were able to define an ENDS Adoption Journey which outlines seven steps a smoker must take to substitute combustible tobacco products with ENDS.”

Tobacco consumption has, for decades, represented a global pandemic. Over 1.3 billion people, or 16% of the world’s population, use tobacco in one of its many forms, grouped into combustible or smokeless types. 80% of these users reside in low and middle-income countries (LMICs) where tobacco use contributes to increased morbidity and mortality directly and indirectly, via poverty.

The Foundation for a Smoke-Free World (FSFW) has a goal to advance progress in smoking cessation and tobacco harm reduction (THR) with a particular focus on LMICs. To better understand some of the challenges faced in these markets, FSFW commissioned us to identify the barriers or impediments to adoption of electronic nicotine delivery systems (ENDS) in LMIC countries.

Download our whitepaper to discover the seven steps a smoker must take to substitute combustible tobacco products with ENDS.

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WHITE PAPER

The future of diagnostics:

Digital health monitoring

BY DAN HAWORTH
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“The future of diagnostics and digital health monitoring will be centered firmly around the patient.”

The amount of personal data being collected via apps, genetic sequencing and innovative cloud-based devices is vast and constantly growing. Meanwhile, healthcare diagnostics is rapidly evolving into a highly-personalized, patient-focused service, which prompts important questions… How will healthcare professionals be affected when devices and data analytics potentially offer earlier and more accurate diagnoses? Does this empower the patient, or leave them at risk of unexpected consequences?

Download our whitepaper to join Dan Haworth (Head of Diagnostics) as he explores this highly topical and complex subject.

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WHITE PAPER

Seven design insights to manage innovation risk

BY BEN STRUTT
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“More than 200 new global businesses that barely existed a decade ago have risen to what is now termed ‘unicorn’ status. And it’s entirely possible for your business to deliver that new market-leading solution that will propel your firm to the top of the tree.”

Contrary to what some believe, consumers do not have a mindless allegiance to certain brands. Instead, when they become aware of something they need, consumers will choose (often from a myriad of options) the product or service that best meets that need.

Of course, being human, this decision-making process is a complex one, involving sometimes competing functional, emotional and social considerations. So, how do brands overcome this challenging conundrum?

In this whitepaper, Ben Strutt reveals how successful brands deliver new product and service innovation.

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WHITE PAPER

Breaking the mould:

BY MIKE CANE, JOSHUA LANZON-MILLER & TOM WHITTING
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“Getting new products to market efficiently is crucial to maximising your return on investment.”

As we make countless prototypes for our clients, we’re constantly searching for new ways to create new products more quickly and efficiently. This is particularly challenging where component design is highly optimized, such as developing complex medical consumables.

This whitepaper reveals how we’re significantly reducing prototyping lead times and cost, to ultimately minimize time-to-market and optimize finished product quality.

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