TOP DESIGN HONOUR – CDP wins a prestigious Good Design award for innovative product design

12 February 2018 – Technology and product design firm Cambridge Design Partnership (CDP) has been awarded one of the top honours in the design world. It has won a Good Design award for its work with DKB Household on the Zyliss Control knife range – a breakthrough in knife design that improves the user experience and reduces the spread of bacteria.

The prestigious Good Design awards aim to recognise the most innovative and cutting-edge industrial, product and graphic designs produced around the world. They are run by The Chicago Athenaeum Museum of Architecture and Design, in co-operation with the European Centre for Architecture, Art, Design and Urban Studies. The organisers say the emphasis is on quality design of the highest form, function and aesthetics – a standard beyond ordinary consumer products and graphics.

“Since 1950, Good Design has become an internationally acknowledged benchmark and symbol of outstanding design that serves as a beacon for design-interested audiences in our global economies,” said Christian Narkiewicz-Laine, museum president at The Chicago Athenaeum.

Challenging convention, the Zyliss Control knives were designed to meet the needs of the consumer – not just the professional chef. They were the result of extensive consumer-focused research into how people actually use kitchen knives in their home, as well as their concerns and aspirations. The research was conducted by a multidisciplinary CDP team, using the powerful ‘jobs-to-be-done’ innovation perspective to provide a solid evidence base for inclusion of a range of functional knife and storage attributes.

The knives support many different grip styles comfortably and have a unique indentation on top of the blade to give more confidence and control for detailed preparation work. They are manufactured from high-grade German stainless steel and feature antibacterial agents in the handle which kill 99.9% of all germs. They are also dishwasher safe – and the range includes two sizes of wood storage blocks, both featuring antibacterial removable sheaths that are also dishwasher safe.

“This Good Design award is a fantastic endorsement of the unique skills of our world-class team,” said Andrew Wynne, senior design consultant at CDP. “We know our clients appreciate those skills – as three-quarters of our new clients last year came from recommendations. But it is an honour to also have this prestigious independent recognition of our design expertise. Our approach combines front-end consumer research with the very latest technology. In the case of the Zyliss Control knives, this enabled us to prioritise user needs in the product’s design – completely differentiating the Zyliss brand from others in the marketplace.”

Notes for editors
Cambridge Design Partnership is a technology and product design partner focused on helping clients grow their businesses. Some of the world’s largest companies trust CDP to develop their most important innovations. Located in both Cambridge (UK) and in Palo Alto, California (US), CDP specialises in the consumer products, healthcare, energy and industrial equipment markets. Its multidisciplinary staff have the expert knowledge to identify opportunities and tackle the challenges its clients face. For more information, visit:

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