The Challenge

It’s estimated that 1 in 500 people in the UK lives with a stoma, an artificial opening in their abdomen which excretes bowel waste. Having a stoma means needing an ostomy appliance attached to your stoma to collect the waste.

People with stomas have become more open about having them and discussing the challenges they present to an active life, for example, changing their ostomy device after use, securing and supporting it for exercise, and making it less disruptive to intimacy.

Start-up Ostique aims to transform the market through ostomy product innovation. Their new ostomy appliance sets out to improve daily stoma management and help ostomy devices become things that can be celebrated, with aesthetics inspired by lingerie and tattoo design.

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Our approach

We helped Ostique develop their concept for an ostomy device, including functional improvements over existing products. Working collaboratively with Ostique, we looked to understand the social, emotional, and functional needs of people with stomas, and explored current ostomy products available.

We supported Ostique through the ideation of their ostomy appliance concept. Our emphasis was on the user experience in terms of activities it should enable and whether it should be a single-piece device or a two-piece design with a cover. Other elements we considered included skin adhesion, the handedness of users, and the size and weight of the container.

Once a more focused concept was arrived at, our workshop team created silicone prototypes of the ostomy device using mold tools machined in-house, enabling Ostique to take the prototypes to their user research group for feedback.

We also developed a roadmap of the steps the start-up needed to go through – including regulatory approvals – to be able to produce, market, and sell their ostomy product as a commercial medical device.

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Building on our collaboration, Ostique’s products have since developed further, so the images here aren’t of the final products.

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The value we created

Over four months, we supplied the technical rigor for the Ostique team to develop a concept for a unique ostomy appliance. We helped our client refine and focus their ideas and build prototypes of the device for thorough user feedback.

We provided a roadmap for Ostique to follow to get their new ostomy product to market and put them in touch with venture capital investors, giving our client the foundational blocks to make their revolutionary concept a commercial reality.

Connect with CDP

Accelerate your product innovation with CDP’s multidisciplinary expertise. We support product development at critical stages, helping you navigate complex technical, regulatory, and manufacturing challenges. From mechanical, manufacturing and electronic engineering to science-led innovation, human factors and digital systems. Our teams provide the insight and execution needed to move your product forward with confidence, from concept to commercialization.

Capabilities

The Challenge

Our FemTech team continually explores the FemTech space – uncovering emerging trends, innovations, and unmet needs – and recently examined a historically under-researched area of women’s health: reproductive health.

Assembling and collaborating with an international panel of women’s reproductive health experts, we reviewed and prioritized three overarching themes innovative solutions could transform the future of reproductive health:

  • access – the right products and services at the right time
  • quantify – measure what’s ‘normal’ for women and their health
  • personalize – through meaningful, actionable insights.
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Our approach

We used our tailored, user-centric ‘Define’ Design Sprints to move rapidly from problems to opportunities and through a long list of possible solutions onto illustrative prototypes, which started to bring a possible solution to life.

Our FemTech team began understanding current trends and identifying unmet needs and contexts. We distilled key insights and themes into lead opportunity spaces, against which we could develop focused value propositions.

Through collaborative working sessions, the multidisciplinary team explored various ideas and down-selected an early-stage concept for a connected device that would enable women to track their hormone levels at home and discover their ‘normal’.

We assessed existing hormone-tracking technologies and evaluated their potential to form a user-centric solution, coming to focus our attention on the rapidly advancing science of saliva diagnostics, which enables the tracking of progesterone.

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We moved quickly through prototyping, from early concept sketches and renders to high-fidelity, ‘looks-like’ models. An important consideration was ensuring an intuitive and enjoyable user experience – existing solutions for at-home hormone tracking require users to adopt new behaviors, often resulting in low adherence and obstacles to widespread adoption.

The result: Horb – a concept for an at-home diagnostic device that measures hormone levels while seamlessly integrating into users’ daily routines. Before daily teeth brushing, users would use a unique collection swab to take a saliva sample and deposit the swab head into a countertop diagnostic device. This would then analyze the sample and take the reading while they brush their teeth. The diagnostic device would connect via Bluetooth to an app, allowing users to monitor their daily hormone levels and receive pertinent data insights. The app would also provide a general picture of their reproductive health through synthesizing Horb data and health data from other wearables such as the Apple Watch and Oura ring.

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The value we created

Leveraging established science and existing technology, we created a concept for an at-home hormone-tracking solution that minimizes the burden of use and offers an intuitive and enjoyable experience.

The data generated by Horb would help women understand their hormone levels, enabling them to find out what’s ‘normal’ for them and identify deviations from their baseline, which they can follow up with their clinician.

Horb could form part of the CDP Mosaic digital ecosystem. By supplying data not currently captured by wearables such as the Apple Watch and Oura ring, Horb would provide another piece of the puzzle to enable a more complete, personalized, and accurate baseline to help women understand their health.

Partner with us to continue Horb’s development journey – email: womenshealth@cambridge-design.com.

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Connect with CDP

Accelerate your product innovation with CDP’s multidisciplinary expertise. We support product development at critical stages, helping you navigate complex technical, regulatory, and manufacturing challenges. From mechanical, manufacturing and electronic engineering to science-led innovation, human factors and digital systems. Our teams provide the insight and execution needed to move your product forward with confidence, from concept to commercialization.

Capabilities

Hacking for a better future

When British Antarctic Survey (BAS) extended a challenge to help its Rothera research station reach net zero using sustainable energy storage, we knew it would demand a multidisciplinary team to look beyond the brief and bring fresh ideas.

We won the challenge with a simple solution to enable low-carbon energy systems at the Antarctic base – and elsewhere in the world.

“What stood out from CDP’s entry was that the solution the team presented was actually very simple but at the same time innovative – something we hadn’t thought about.”

Nopi Exizidou, hackathon judge and Senior Carbon Manager at British Antarctic Survey
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The winning idea

We realized that cutting-edge technologies, such as zero-carbon fuels, wouldn’t be proven in time to satisfy BAS’s need for resilience. In preference, we prioritized novel applications of established technologies:

  • Lining the walls with phase-change material (PCM) panels, using the energy released when a material changes state to ‘lock’ the room temperature. These panels would store a whole week of heat in the fabric of the building. They’d be easy to install and unobtrusive without requiring regular maintenance. They’d provide first-line backup if heat systems break, and be modular and distributed, so the failure of any element would have a negligible impact on the overall system.
  • Allowing the building temperature to vary, storing heat in the fabric of the building in periods of over-supply to decrease demand when it risks exceeding supply.
  • Behavioral nudges based on up-to-date forecasts of energy generation and demand. These nudges would help personnel schedule energy-intensive but time-flexible activities, such as washing laundry, for periods of over-supply, reducing the need for energy storage without the requirement to develop, buy or store equipment.
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An extreme brief

What are the best energy storage solutions suitable for the local environment at Rothera?

“The best way of getting good ideas is to start with different ideas.”

Mike Worth, Simulation Scientist at CDP

The question may sound straightforward, but the design considerations were far from matter-of-course. Rothera is on Adelaide Island in the Antarctic Peninsula, the type of place best described by coordinates (67°34’S, 68°08’W).

It’s supplied by plane and the Royal Research Ship Sir David Attenborough from the Falkland Islands, which lie approximately 1,000 km to the north.

Temperatures range between +5°C (40°F) in summer and -20°C (-4°F) during winter. The surrounding land is protected from development and is home to important wildlife species.

Fusing a far-away environment, extreme conditions, and constrained scope for new development spelled an exceptionally challenging context for innovation.

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The power of a multidisciplinary team

We built our team from various disciplines – electronics engineers, mechanical engineers, physicists, and simulation scientists – and backgrounds, including renewable energy generation, low-carbon buildings, and economic analysis of decarbonization strategies. The combination ensured a broad knowledge of different energy storage principles and technologies. Team members also brought experience in unconnected and indirectly related fields in science, technology, and design – and tapping into this expertise led to unexpected ideas.

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Refining the brief – the power of ‘why?’

“It’s easier in an emergency to get parts to the International Space Station than to Rothera. Storms can cut you off for months at a time.”

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Analyzing the wide-ranging brief as a team at once presented two questions: what does an energy storage system need to do, and what exactly does BAS mean by ‘the best energy storage solutions’?

Our rapid analysis of data provided by BAS revealed that most of Rothera’s energy needs were for heat, not electrics. We probed the data to understand the nature of the demand and the valuable services energy was providing. This ‘jobs to be done’ approach of examining the real benefit helps challenge implicit assumptions and uncover other ways of delivering the same benefits.

We decided to focus on a need that amounted to a substantial proportion of the station’s energy demand and offered the potential to examine solutions that hadn’t already been considered – the thermal comfort of those living and working at Rothera.

When success is a matter of life or death

Carbon neutrality is vital given BAS’s net zero target, but carefully listening to BAS’s experts and asking deeply investigatory questions showed that other factors are equally important.

The solution had to be robust. Bad weather can limit access to Rothera for months, making the solution’s reliability the difference between life and death. It couldn’t have a single point of failure and had to be easily repairable by on-site technicians.

Any failure couldn’t risk other critical systems, such as fire or explosion. In addition, it couldn’t interfere with scientific and communication equipment.

Critically, BAS aims to be net zero by 2030, so the technology needed to be relatively mature and ready for full-scale deployment in a few years.

Three steps to concept creation

Equipped with a honed brief and deep understanding of BAS’s needs, we began a three-step concept creation process:

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One, generate as many solutions as possible. Even ideas that seem far-fetched on the surface can function as catalysts to conceiving innovative and workable solutions.

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Two, prioritize solutions to fit with brief and success criteria. In the fast-paced context of a hackathon, we rely on our team’s diverse expertise and perspectives to swiftly filter ideas.

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Three, conduct rapid research and analysis to prove our chosen solutions could solve BAS’s problems. This basic de-risking ensures bad ideas fail as early as possible and good ideas make it through with the start of a business case to demonstrate their potential.

“Storage technologies are essential in a zero-carbon energy system because most renewable generation technologies are intermittent by nature. As we decarbonize heating, solutions that help match demand to supply will become increasingly important.”

Matt Morris, Sustainability Lead at CDP

Designed for the Antarctic, applicable anywhere

While we tailored our ideas to BAS’s context and needs, the challenges of reaching net zero are common across the world.

There’s no single solution capable of closing the gap to net zero – a portfolio of measures is needed.

About the hackathon and BAS

The virtual one-day hackathon was held on December 3, 2021, and run by the University of Cambridge Institute for Sustainability Leadership (CISL) in collaboration with BAS and Cambridge Zero.

BAS challenged nine teams of global innovators to a one-day hackathon to help one of its Antarctic research bases achieve net zero. Teams were asked to address one of three areas of energy: generation, storage, or backup systems.

BAS is a center for polar science and polar operations.

In its own words: “The Polar Regions may be at the ends of the Earth but what happens there affects us all. Understanding how the Earth works, and in particular how it is responding to ever-increasing human pressures, is one of science’s greatest challenges.”

“We particularly liked the people-centered approach to thermal comfort, recognizing that in extremely remote locations, demand needs to meet supply to some degree. The team had a clear rationale for the use of innovative materials as well as behavioral nudges to make the most of oversupply from renewables at certain times of the day. The judges were unanimous.”

Eithne George, hackathon judge and Program Director at the University of Cambridge Institute for Sustainability Leadership

Connect with CDP

Accelerate your product innovation with CDP’s multidisciplinary expertise. We support product development at critical stages, helping you navigate complex technical, regulatory, and manufacturing challenges. From mechanical, manufacturing and electronic engineering to science-led innovation, human factors and digital systems. Our teams provide the insight and execution needed to move your product forward with confidence, from concept to commercialization.

Capabilities

The Challenge

The US market for home kitchen knives is dominated by a handful of brands. When DKB Household wanted to enter it, they challenged us to innovate in this mature product category.

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Our approach

Applying a ‘jobs to be done’ lens to the challenge, our insights research team and industrial designers observed people in the US as they made meals, enabling us to identify people’s functional and emotional needs when they slice, dice and chop food.

One observation was that women often selected a knife that was unsuitable and possibly unsafe for the task because they felt more comfortable with a small knife – when it would’ve been safer to use a bigger knife that cut more easily. Through a second quantitative research phase, we learned how widely needs were shared across the target group and how well existing knives met them.

Our design team concentrated on creating novel solutions to the most relevant consumer needs focusing on the theme of control; giving the new range its name.

After analyzing the most used cutting styles and grip patterns, we incorporated four patented ‘control’ points into the knife and handle. These points gave all users – men and women – equal control over the knife, no matter their cutting style or hand size. The result: a set of knives everyone could use comfortably, safely, and with confidence.

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The value we created

Feedback from US home cooks using our prototypes was significantly positive, and production was scheduled three months after the start of the project. Zyliss ‘Control’ is currently on sale in the US and UK and the design now also features in the Zyliss ‘Comfort’ range.

This project highlights the benefit of the ‘jobs to be done’ method in product design: innovation can be laser-targeted at valuable, unmet needs, even in mature markets.

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Real-world testing and observation identified users’ functional and emotional needs when preparing food

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Analysis of cutting styles and grip patterns led to four patented ‘control’ points being incorporated into the knife and handle

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Our design team developed novel solutions, focusing on the theme of control

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Inclusivity, experience-led design, and the smart integration of technology

At CDP, we put people at the heart of innovation.  Human-Centered Design is embedded deeply within our culture. We create user-validated products and digital experiences that reduce friction, minimize error risk, and feel intuitive in real-world use.

Connect with CDP

Accelerate your product innovation with CDP’s multidisciplinary expertise. We support product development at critical stages, helping you navigate complex technical, regulatory, and manufacturing challenges. From mechanical, manufacturing and electronic engineering to science-led innovation, human factors and digital systems. Our teams provide the insight and execution needed to move your product forward with confidence, from concept to commercialization.

Capabilities