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Tag: Consumer

Case Study

Risk assessment for an iconic brand

CDP owned the deeply analytical and detailed DFMEA process, providing Brompton with information to mitigate risk through design changes and testing. Our input freed the Brompton team to focus on creating a safer, more robust and ultimately more successful bike.

Case Study

Net zero at subzero

When British Antarctic Survey (BAS) extended a challenge to help its Rothera research station reach net zero using sustainable energy storage, we knew it would demand a multidisciplinary team to look beyond the brief and bring fresh ideas.

Webinar

Emotion by design

23 Jun 2022

Join Martha Hodgson in conversation with Greg Hoffman (author and ex-CMO at Nike) at GIF 2022 Virtual Edition.

Webinar

The future of smart packaging, and its positive potential for sustainability

7 Jun 2022

Join James Harmer, Amy King and Matt Morris as they discuss the development of smart packaging and its future potential, with a particular view on how it can enhance packaging sustainability.

smart packaging
Webinar

The future of smart packaging and its positive potential for sustainability

3 Jun 2022

Join James Harmer, Amy King and Matt Morris as they disucss the development of smart packaging and its future potential, with a particular view on how it can enhance packaging sustainability.

BAS Rothera research base in the Antarctic
Case Study

‘Crescendo’ flexible vibrator

When Crescendo’s route to launch looked blocked by quality issues at manufacture, our rapid iteration of the vibrator’s sheath design cleared the way, enabling MysteryVibe to fulfil their first orders for investor-customers.

Zyliss control knives on a chopping board
Case Study

New kitchen knife range for US market entry

The US market for home kitchen knives is dominated by a handful of brands. When DKB Household wanted to enter it, they challenged us to innovate in this mature product category.

The lockdown beauty trends here to stay
Analysis

The lockdown beauty trends here to stay

24 Aug 2021

Lockdowns, video calls and masks dramatically altered our relationship with beauty. Meanwhile, COVID-19 restrictions shook up how we bought cosmetics and skincare.

News

Skincare range designed in Cambridge, made in Switzerland

7 Oct 2020

Cambridge Design Partnership (CDP) designed the new VillaPhyta Montreux skincare range for Arnebia.

Packaging - perceptions & preferences during the pandemic
Analysis

Packaging – perceptions & preferences during the pandemic

5 Aug 2020

James reveals how innovation will be essential in balancing consumer needs in a new era of packaging that can reassure, add value and minimise environmental impact. 

Stay Safe Quiz: Name that Brand A-Z
Analysis

Stay Safe Quiz: Name that Brand A-Z

9 Jun 2020

With the growth of the ‘Online Quiz’ during lockdown, Chris pitches a short series of stimulating visual quizzes.

Testing times
Analysis

Testing times: adapting user insights research for a new era

21 May 2020

Ben and Andres discuss the opportunities provided by remote user research techniques.

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