Humans are multi-sensory organisms! We navigate the world around us through five senses all working in parallel, deriving not only practical information about our surroundings, but also emotional and social meaning. In milliseconds we unconsciously make decisions that keep us alive, shape our day, define our preferences and ultimately drive…
The 2016 National Health Interview Survey of 17,000 Americans reports that 1 in 5 people suffer chronic pain1. Significant effort and money are being invested by companies ranging from large Pharma to small Tech start-ups to address this “pain epidemic” as evidenced in the clinicaltrials.gov database showing over 2,500 “pain”…
Cheaper DNA sequencing may provide the impetus for public and private sectors to work together to unlock the benefits held within the nation’s genomes.
Chris Houghton, CDP’s Brand Innovation Leader reviews the world’s largest consumer product expo, CES 2020 in Las Vegas. Sharing his insights and observations from start-ups to high rollers, all hoping for the jackpot from their latest innovations. Innovation success or failure is often determined by how a brand or company…
Richard proposes how innovation in blood processing could revolutionise clinical trial design.
The 2019 Parenteral Drug Association (PDA) Europe event was held recently in the beautiful Swedish city of Gothenburg, hosting over 950 attendees, including over 130 exhibiting companies – of which CDP was one. It’s always a great opportunity to catch up with industry colleagues, meet new ones and to hear…
A good night’s sleep is increasingly considered to be just as important for our health and well-being as eating healthy food and exercising regularly. Unfortunately, today’s 24/7 high-stimulus, digital world is renowned for disrupting our natural sleep patterns. The average 21st century human is now sleeping significantly less than in…
In 2019 the music festival industry experienced a sea change in their attitude to single-use plastic, with many large live events making the decision to ban it altogether. As the festival season draws to a close, CDP’s Matt Morris, mechanical engineer, sustainability expert and live music fan, looks at what…
Chris Houghton leads Brand Innovation & Packaging at Cambridge Design Partnership, he has worked on an array of successful insight, design and strategic innovation projects with top consumer goods names including Arla, Carlsberg, Coca-Cola, Diageo, Nestle, PepsiCo, Procter & Gamble and Unilever.Following his ‘Context is King’ keynote speeches at PACE in Amsterdam and AIPIA in…
Could this technology enable new wearables and portable devices that offer high levels of adherence and measurement continuity?
Margaret Thatcher famously said ‘sleep is for wimps’. Sadly, that’s not good advice, but also, it seems, it is exceedingly bad for the economy. Even though we spend around a third of our lives asleep, society it seems, has been mis-sold the value of a full night’s sleep. RAND Europe,…
The challenges of bridging the ‘design transfer chasm’ are well known in the medical device industry. If your approach to design and innovation has not fully anticipated the intricacies of volume production in a regulated environment, then difficulties will arise when it is sent to your manufacturing partner to be…