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Cambridge
Design
Partnership
  • Sectors
    • Consumer Healthcare
    • Consumer Technology
    • Diagnostics
    • Drug Delivery
    • FMCG
    • Industrial
    • Medical Therapy
    • Tobacco Harm Reduction
  • Capabilities
    • Applied Science
    • Digital & Data
    • Insight & Strategy
    • People-Centered Design
    • Product Engineering
    • Quality & Regulatory Affairs
    • Sustainability
    • Testing & Evaluation
    • Transfer to Manufacture
  • Our Work
  • Insights
  • How we work
  • Company
  • Careers
    • Benefits
    • Bourn Quarter
    • Early careers
    • Join our team
    • FAQs & top tips
    • What to expect
  • Contact

Tag: Consumer

Case Study

Net zero at subzero

When British Antarctic Survey (BAS) extended a challenge to help its Rothera research station reach net zero using sustainable energy storage, we knew it would demand a multidisciplinary team to look beyond the brief and bring fresh ideas.

Webinar

The ethics of AI

23 Jun 2022

Join Pari Gaikwad in conversation with Dash Simons (Managing Consultant for ethics at IBM) during GIF 2022 Virtual Edition.

Webinar

Emotion by design

23 Jun 2022

Join Martha Hodgson in conversation with Greg Hoffman (author and ex-CMO at Nike) at GIF 2022 Virtual Edition.

Webinar

The future of smart packaging, and its positive potential for sustainability

7 Jun 2022

Join James Harmer, Amy King and Matt Morris as they discuss the development of smart packaging and its future potential, with a particular view on how it can enhance packaging sustainability.

Case Study

‘Crescendo’ flexible vibrator

When Crescendo’s route to launch looked blocked by quality issues at manufacture, our rapid iteration of the vibrator’s sheath design cleared the way, enabling MysteryVibe to fulfil their first orders for investor-customers.

Case Study

New kitchen knife range for US market entry

The US market for home kitchen knives is dominated by a handful of brands. When DKB Household wanted to enter it, they challenged us to innovate in this mature product category.

Analysis

The lockdown beauty trends here to stay

24 Aug 2021

Lockdowns, video calls and masks dramatically altered our relationship with beauty. Meanwhile, COVID-19 restrictions shook up how we bought cosmetics and skincare.

News

Skincare range designed in Cambridge, made in Switzerland

7 Oct 2020

Cambridge Design Partnership (CDP) designed the new VillaPhyta Montreux skincare range for Arnebia.

Analysis

Packaging – perceptions & preferences during the pandemic

5 Aug 2020

James reveals how innovation will be essential in balancing consumer needs in a new era of packaging that can reassure, add value and minimise environmental impact. 

Analysis

Stay Safe Quiz: Name that Brand A-Z

9 Jun 2020

With the growth of the ‘Online Quiz’ during lockdown, Chris pitches a short series of stimulating visual quizzes.

Analysis

Testing times: adapting user insights research for a new era

21 May 2020

Ben and Andres discuss the opportunities provided by remote user research techniques.

Analysis

The future of product replenishment

13 Sep 2019

Since being unveiled in 2015 Amazon’s dash buttons have drawn a lot of attention. Their premise is simple: to remove the tedious task of reordering household items and keep customers coming back to shop at Amazon. Consumers stick the brightly coloured buttons around their home and press when products are…

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