Writing an expert view for ONdrugDelivery Magazine, Tom Lawrie-Fussey, Healthcare Digital Strategist, and Lucy Sheldon, Human Centered Design Consultant, both of Cambridge Design Partnership, introduce “Wizard of Oz” testing, named after the classic novel and film, whereby experimenters can field test concepts at a very early stage by giving the illusion of a…
Chris Houghton leads Brand Innovation & Packaging at Cambridge Design Partnership, he has worked on an array of successful insight, design and strategic innovation projects with top consumer goods names including Arla, Carlsberg, Coca-Cola, Diageo, Nestle, PepsiCo, Procter & Gamble and Unilever.Following his ‘Context is King’ keynote speeches at PACE in Amsterdam and AIPIA in…
CDP ENGINEERS LIVE ON BBC NEWS CDP engineers were featured on BBC news yesterday evening, to offer an insight into their voluntary work for Remap, a national engineering charity that makes custom equipment for people with disabilities. Mechanical engineers Akshaya Ahuja & Jessica Carroll explain how they help people with…
Mechanical engineer Akshaya Ahuja, wins the prestigious Wolff Award at Remap’s National Award Ceremony after creating a special gadget to help a woman with cerebral palsy. Akshaya Ahuja recently travelled to a national award ceremony in London to receive an award for his charity work. Akshaya, created a solution to…
Our Year in Industry Students Miranda Dobson and Isaac Blanc report on how they took STEM (science, technology, engineering and mathematics) into one of our local primary schools to help to inspire the next generation of engineers and scientists. Early exposure to STEM helps young people better understand the world…
Women are still hugely under-represented in STEM (Science, Technology, Engineering and Mathematics) careers. Only 22% of the UK STEM workforce is made up of women according to a 2018 study. In Engineering specifically, the stats are worse: only 12% of all professional engineers are women. Here at Cambridge Design Partnership,…
There is no doubt that User Experience (UX) is a hot topic throughout today’s design world. But how is the personal approach to product development affecting the field of healthcare? Lucy Sheldon, people-centered designer, and Andres Barrera, user experience designer, went along to the first ever User Centred Design (UXD)…
In an interview with Red Dot, Ben Strutt, Head of Design and Innovation at Cambridge Design Partnership, shares more on design reseach, work culture matters and his biggest career moments. Read the full article here: http://bit.ly/2KjJpXM…
Highlights from Martha's keynote talk centred on the belief that innovation happens where consumer insight, technology enablers and business opportunities coincide.
Design Thinking is a popular approach to solving innovation challenges, but is it actually a flawed tool? And is there a better solution?
Industrial design (ID) and engineering skills are different, yet both are crucial to successful new product development (NPD). But as anyone involved will have experienced, tensions can arise due to the approaches and goals of different members of the team. Having attended both art school to study ID and university…
For some innovation challenges, solutions already exist – it’s just that your industry doesn’t know about them yet. Dyson is the classic example – its iconic vacuum cleaner cyclonic separation technology was originally being used to separate particulates in sawmills. By identifying and linking a seemingly unrelated market opportunity with…