This article challenges why reduced-risk products have failed to gain mass adoption, reframes the problem through smoker psychology, and proposes a strategic roadmap to accelerate meaningful tobacco harm reduction.
This article explores why heated tobacco remains niche despite major investment, showing how products prioritise compliance over experience and miss the simplicity and ritual smokers want. True progress will require rethinking design, physics, and industry-wide collaboration.
This article explores why most smokers haven’t embraced reduced-risk products, revealing how current vape and heated tobacco tech fails to deliver the ritual, satisfaction, and simplicity smokers still seek.
This article explores why most smokers haven’t embraced reduced-risk products, revealing how current vape and heated tobacco tech fails to deliver the ritual, satisfaction, and simplicity smokers still seek.
This whitepaper presents the findings of our systematic review conducted with Inter Scientific, evaluating the most efficacious interventions in the complex landscape of tobacco harm reduction.
It can be extremely challenging to identify an optimum business and product strategy in the current cannabinoid market.