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We translate market insights and commercial opportunities into class leading new products that deliver a compelling user experience and offer deep cultural resonance. This is achieved through an iterative co-creation, visualisation and prototyping process that creatively generates and refines ideas as an integrated part of our end-to-end innovation capability.

Our team

Our product designers specialise in product, structural packaging, 3D brand and UX design across consumer and healthcare sectors.  Our experience spans toys, consumer durables and white goods, consumer electronics and digital experiences, branded fast moving consumer products and packaging as well as safety critical processional medical devices and environments. We work as an integrated team with our consumer research colleagues and the wider technology and engineering team. 

Product design services we provide

  • Translating research insights, user needs and technology opportunities into class leading new products.

  • Turning technology lead opportunities into accessible and compelling concepts, both in physical and digital forms.

  • Creating sensory user experiences using affective design principles.

  • Translating brand equities into compelling product attributes.

  • Co-creating new ideas live with stakeholders and consumers in a workshop setting.

  • Making ideas real in 2D using sketching, computer aided visualisation and animation.

  • Making ideas real in 3D using model making and rapid prototyping to create ‘looks like’ and ‘use like’ models for research and evaluation.

  • Creating production ready surface data in Solidworks and Pro/E.

  • Making digital experiences real using wire framing tools and UI prototyping environments.