Consumer Packaged Goods
Improving brands, products, packaging, processing and services
We help consumer goods clients to grow, through unique brand experiences and R&D innovation. Consumers have options. Lots and lots of them. How, then, to catch their eye and win their loyalty? The answer isn’t surprising: offer a value proposition that fits their contextual needs. With multi-disciplinary collaboration, evidence-based insight and advice, and a proud history of breakthrough innovation, we have you covered.
When we partner with you to develop Consumer Packaged Goods (CPG), we balance your “now” with your future. Our teams express your brand’s DNA structurally, graphically and digitally, while elevating the opportunity based on deep consumer, technology, and commercial insights. As we move through the innovation process, from insight to ideas, prototypes to production, we help you navigate the tensions around sustainability, differentiation, cost of goods, and consumer experience. You’ll know you’re in safe hands.
Our teams are experienced across thousands of client projects. Work spans short-term incremental wins through to breakthrough innovation across brand, product, packaging, new service offerings, and manufacturing processes. Our entire culture has been shaped to unlock value from multidisciplinary teams and to ensure close collaboration with our clients. Those clients describe us as agile, ingenious, and candid – foundations for long-term relationships that deliver success.
Digital tooling to reduce time to market
Getting new products to market efficiently is crucial to maximising your return on investment. We reveal how to significant reduce prototyping lead times and cost, to ultimately minimize time-to-market and optimize finished product quality.
Groundbreaking project addresses plastic waste
A truly groundbreaking sustainability project addressing plastic waste, one of the most pressing challenges of our era.
Pulpex is a patented, first-of-its-kind pulp packaging innovation. Renewable, recyclable and biodegradable, Pulpex enables brands to completely rethink their packaging proposition.
Watch the video and hear from our Head of CPG, Chris Houghton outline our collaboration.
Our on-site capabilities
Our on-site facilities, including advanced laboratories, a dedicated user research suite, and a versatile 26000 sq ft pilot production facility, enable us to turn concepts into reality. We invite you to visit and see firsthand how we bring our clients’ ideas to life.
Capabilities
Positioned for Innovation
Located at the heart of innovation in Cambridge, UK, and Raleigh, North Carolina, our bases are strategically positioned to tap into the world’s leading research and development communities.
ISO-Certified Management System
To support our product development and prototype manufacturing services, CDP’s Quality Management System is certified to ISO 13485:2016 by Intertek Medical Notified Body and ISO 9001:2015 by Intertek Certification Ltd. We are also certified to ISO 27001:2022 by Intertek Certification Ltd to support the maintenance of the confidentiality, availability and integrity of our clients data.
Client-Centric Intellectual Property Approach
Our clients fully own all intellectual property we help create. We equip them with the tools and knowledge to enable lasting independence.
Meet The Team
Chris Houghton
James Harmer
Michael Forhez
Featured Insights
Are we there yet? An honest progress report on our environmental sustainability
Reducing the carbon footprint and plastic waste of LFTs: Evidence-based opportunities
Mastering fluid flow to enhance user experience
FAQs
Explore our FAQs to find out more about how our multidisciplinary experts help consumer goods clients to grow through unique brand experiences and R&D innovation.
How do you support CPG brands across the full product lifecycle?
We support CPG teams from gathering insights and defining opportunities through to production-ready design. This includes insight translation, product and packaging design, prototyping, and transfer to manufacture, ensuring designs are scalable and launch-ready.
How do you design for high-volume, cost-sensitive CPG products?
We design with manufacturing constraints, tooling, and target unit costs in mind from the outset. Close collaboration with suppliers ensures designs can be efficiently produced at scale without compromising brand impact.
How do you incorporate consumer insight into consumer goods product design
We put people at the heart of innovation, with our human-centered design expertise, we translate insights into clear design principles that inform design, function, and shelf presence. This ensures products are intuitive, differentiated, and aligned with real consumer behaviour.
How do you approach sustainable design for consumer packaged goods?
Sustainability is embedded early in our design process, from material reduction to recyclability and refill-ready formats. We focus on solutions that are commercially viable and compatible with existing supply chains.