Webinar
Emotion by design
Join Martha Hodgson in conversation with Greg Hoffman (author and ex-CMO at Nike) at GIF 2022 Virtual Edition.
Tag: Insight & Strategy
Insight & Strategy
Analysis
The three pillars of FemTech success: #2 Experience-led design
In a series of articles outlining the three pillars of our FemTech philosophy, Jessica Platt and Martha Hodgson discuss the first: Inclusivity.
Analysis
The three pillars of FemTech success: #1 Inclusivity
In a series of articles outlining the three pillars of our FemTech philosophy, Jessica Platt and Martha Hodgson discuss the first: Inclusivity.
Analysis
The key to FemTech success? Forget about the tech
We share some powerful lessons from our established approach to inclusive design that could help when entering the $19bn FemTech market.
Case Study
A novel wearable that saves lives
In an intense disaster or battlefield scenario, correctly identifying which victim to treat first can be a matter of life or death, so we created a specialised wearable monitor. The device won the prestigious ‘Best of the Best’ Red Dot award.
Case Study
Using smart packaging to support consumer trials
Seeking proof that consumers would follow novel usage instructions over time, Avon turned to diialog™ - our unique miniature sensing technology - to capture quantitative data during user tests.
Case Study
Multi-application sensor platform to analyze patient behaviour
Drug delivery devices can be notoriously tricky to use, so our technology enables improved studies that can distinguish use error from drug performance. This allows developers to focus investment correctly, reduce costs and accelerate a new treatment’s journey to market.
Analysis
What next for events in the world of COVID-19?
The impact of the pandemic has dramatically shaken up the world of conferences and events. Ana Romero, Digital Marketer and Events Coordinator at Cambridge Design Partnership, looks back over a tumultuous year and asks, “what next”? [CDP team at Pharmapack in Paris, February 2020. Left to right; Jon Powell, Senior Consultant,…
Analysis
Innovating for context; The role of Anthropology in innovation
Although we don’t often hear the term ‘anthropology’ referenced in the innovation process, anyone charged with this objective knows implicitly that the key focus areas of language, culture, society and place, are critical when it comes to the harmonisation of a brand or the successful launch of a new global…
Analysis
COVID-19 quarantine – How we are keeping our innovation projects moving
Jez shares some of the approaches we use at CDP to make sure our teams can work effectively in virtual meetings.
Analysis
Will Google sequence your genome for free?
Cheaper DNA sequencing may provide the impetus for public and private sectors to work together to unlock the benefits held within the nation’s genomes.
Analysis
The 2020s decade and the changing climate in innovation
Mike, Matt and George try to predict the challenges, innovation opportunities & technologies that will shape the next ten years.