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Cambridge
Design
Partnership
  • Sectors
    • Consumer Healthcare
    • Consumer Technology
    • Diagnostics
    • Drug Delivery
    • FMCG
    • Industrial
    • Medical Therapy
    • Tobacco Harm Reduction
  • Capabilities
    • Applied Science
    • Digital & Data
    • Insight & Strategy
    • People-Centered Design
    • Product Engineering
    • Quality & Regulatory Affairs
    • Sustainability
    • Testing & Evaluation
    • Transfer to Manufacture
  • Our Work
  • Insights
  • How we work
  • Company
  • Careers
    • Benefits
    • Bourn Quarter
    • Early careers
    • Join our team
    • FAQs & top tips
    • What to expect
  • Contact

Tag: Insight & Strategy

Insight & Strategy

Webinar

The ethics of AI

23 Jun 2022

Join Pari Gaikwad in conversation with Dash Simons (Managing Consultant for ethics at IBM) during GIF 2022 Virtual Edition.

Webinar

Emotion by design

23 Jun 2022

Join Martha Hodgson in conversation with Greg Hoffman (author and ex-CMO at Nike) at GIF 2022 Virtual Edition.

Analysis

The three pillars of FemTech success: #2 Experience-led design

10 Mar 2022

In a series of articles outlining the three pillars of our FemTech philosophy, Jessica Platt and Martha Hodgson discuss the first: Inclusivity.

Analysis

The three pillars of FemTech success: #1 Inclusivity

28 Jan 2022

In a series of articles outlining the three pillars of our FemTech philosophy, Jessica Platt and Martha Hodgson discuss the first: Inclusivity.

Analysis

The key to FemTech success? Forget about the tech

9 Jul 2021

We share some powerful lessons from our established approach to inclusive design that could help when entering the $19bn FemTech market.

Case Study

A novel wearable that saves lives

In an intense disaster or battlefield scenario, correctly identifying which victim to treat first can be a matter of life or death, so we created a specialised wearable monitor. The device won the prestigious ‘Best of the Best’ Red Dot award.

Case Study

Using smart packaging to support consumer trials

Seeking proof that consumers would follow novel usage instructions over time, Avon turned to diialog™ - our unique miniature sensing technology - to capture quantitative data during user tests.

Case Study

Multi-application sensor platform to analyze patient behaviour

Drug delivery devices can be notoriously tricky to use, so our technology enables improved studies that can distinguish use error from drug performance. This allows developers to focus investment correctly, reduce costs and accelerate a new treatment’s journey to market.  

Analysis

What next for events in the world of COVID-19?

11 Feb 2021

The impact of the pandemic has dramatically shaken up the world of conferences and events. Ana Romero, Digital Marketer and Events Coordinator at Cambridge Design Partnership, looks back over a tumultuous year and asks, “what next”? [CDP team at Pharmapack in Paris, February 2020. Left to right; Jon Powell, Senior Consultant,…

Analysis

Innovating for context; The role of Anthropology in innovation

21 Jul 2020

Although we don’t often hear the term ‘anthropology’ referenced in the innovation process, anyone charged with this objective knows implicitly that the key focus areas of language, culture, society and place, are critical when it comes to the harmonisation of a brand or the successful launch of a new global…

Analysis

COVID-19 quarantine – How we are keeping our innovation projects moving

13 Mar 2020

Jez shares some of the approaches we use at CDP to make sure our teams can work effectively in virtual meetings.

Analysis

Will Google sequence your genome for free?

12 Mar 2020

Cheaper DNA sequencing may provide the impetus for public and private sectors to work together to unlock the benefits held within the nation’s genomes.

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