Analysis
Packaging – perceptions & preferences during the pandemic
James reveals how innovation will be essential in balancing consumer needs in a new era of packaging that can reassure, add value and minimise environmental impact.
Tag: Digital
Analysis
Innovating for context; The role of Anthropology in innovation
Although we don’t often hear the term ‘anthropology’ referenced in the innovation process, anyone charged with this objective knows implicitly that the key focus areas of language, culture, society and place, are critical when it comes to the harmonisation of a brand or the successful launch of a new global…
Analysis
Testing times: adapting user insights research for a new era
Ben and Andres discuss the opportunities provided by remote user research techniques.
Analysis
Where’s the value in surgical robotics?
The first robot-assisted surgical procedure was performed in 1985. In the 35 years since, the field of surgical robotics has exploded, with both surgeons and patients demanding access to the technology. This boom has brought with it plenty of vocal advocates, and just as many critics, debating the risks and…
Analysis
Who hit the jackpot at CES 2020?
Chris Houghton, CDP’s Brand Innovation Leader reviews the world’s largest consumer product expo, CES 2020 in Las Vegas. Sharing his insights and observations from start-ups to high rollers, all hoping for the jackpot from their latest innovations. Innovation success or failure is often determined by how a brand or company…
Analysis
AI in healthcare, separating facts from fiction
James Baker, partner at Cambridge Design Partnership, considers the future for AI in the real world with help from a sideways look at its portrayal on the big screen.
Analysis
2020: Decade of the drones
Adam predicts what will be flying around the corner towards us next year.
Analysis
Tipping the innovation odds in your favour
Earlier this month I attended The Market Research Event (TMRE) conference in Las Vegas; the gambling capital of the world. Whilst I don’t think the juxtaposition between the conference and its choice of location was intentional, it certainly presented an amusing analogy between the dollars that consumers put into the slot machines…
Analysis
The patient is center stage at this year’s PDA Europe
The 2019 Parenteral Drug Association (PDA) Europe event was held recently in the beautiful Swedish city of Gothenburg, hosting over 950 attendees, including over 130 exhibiting companies – of which CDP was one. It’s always a great opportunity to catch up with industry colleagues, meet new ones and to hear…
Analysis
What’s the secret to designing great digital services?
Earlier this month, the Service Design Global Conference in Toronto really illustrated how design – as a way to integrate the needs of people, technology possibilities and business requirements to create products and services – is becoming part of mainstream business mentality. However, as the pace of new technology quickens…
Analysis
CDP ranked in the top three international design firms
Cambridge Design Partnership is recognised as one of the top three agencies in Europe and the Americas for design innovation, according to the Red Dot awards programme. Red Dot has become established internationally as one of the most sought-after seals of quality for good design. They organise annual competitions looking to applaud…
Analysis
Can sleep tech become ubiquitous?
A good night’s sleep is increasingly considered to be just as important for our health and well-being as eating healthy food and exercising regularly. Unfortunately, today’s 24/7 high-stimulus, digital world is renowned for disrupting our natural sleep patterns. The average 21st century human is now sleeping significantly less than in…