Analysis
The 2020s decade and the changing climate in innovation
Mike, Matt and George try to predict the challenges, innovation opportunities & technologies that will shape the next ten years.
Tag: Insight & Strategy
Insight & Strategy
Analysis
2020: Decade of the drones
Adam predicts what will be flying around the corner towards us next year.
Analysis
Tipping the innovation odds in your favour
Earlier this month I attended The Market Research Event (TMRE) conference in Las Vegas; the gambling capital of the world. Whilst I don’t think the juxtaposition between the conference and its choice of location was intentional, it certainly presented an amusing analogy between the dollars that consumers put into the slot machines…
Analysis
Separating new value from clinical trials
Richard proposes how innovation in blood processing could revolutionise clinical trial design.
Analysis
What’s the secret to designing great digital services?
Earlier this month, the Service Design Global Conference in Toronto really illustrated how design – as a way to integrate the needs of people, technology possibilities and business requirements to create products and services – is becoming part of mainstream business mentality. However, as the pace of new technology quickens…
Analysis
Virtual innovation?
Earlier this year Cambridge Design Partnership went global with the launch of a new East Coast engineering center in Raleigh, North Carolina, allowing us to better address the needs of our growing North American customer base. The obvious challenge however, is the 3,868 miles between our creative teams. CDP’s essentially…
Analysis
In packaged products, context is king
Chris Houghton leads Brand Innovation & Packaging at Cambridge Design Partnership, he has worked on an array of successful insight, design and strategic innovation projects with top consumer goods names including Arla, Carlsberg, Coca-Cola, Diageo, Nestle, PepsiCo, Procter & Gamble and Unilever.Following his ‘Context is King’ keynote speeches at PACE in Amsterdam and AIPIA in…
Analysis
Radar that monitors heart rhythms
Could this technology enable new wearables and portable devices that offer high levels of adherence and measurement continuity?
Analysis
How much does sleep cost?
Margaret Thatcher famously said ‘sleep is for wimps’. Sadly, that’s not good advice, but also, it seems, it is exceedingly bad for the economy. Even though we spend around a third of our lives asleep, society it seems, has been mis-sold the value of a full night’s sleep. RAND Europe,…
Analysis
It’s all about the UX
There is no doubt that User Experience (UX) is a hot topic throughout today’s design world. But how is the personal approach to product development affecting the field of healthcare? Lucy Sheldon, people-centered designer, and Andres Barrera, user experience designer, went along to the first ever User Centred Design (UXD)…
Analysis
Is ‘Design Thinking’ how successful innovators think?
Design Thinking is a popular approach to solving innovation challenges, but is it actually a flawed tool? And is there a better solution?
Analysis
A practitioner’s view of ‘jobs to be done’ theory
Many people are now familiar with the ‘Jobs to be Done’ or JTBD theory of innovation and it is becoming a prominent model that is deployed in successful businesses, big and small, as they look to grow through innovation. Stated simply, the JTBD theory is grounded on the understanding that…