We Accelerate Product Development

We have a passion in helping our clients succeed. We’re a business of people, and client feedback is that they really enjoy working with us. You can’t buy that feeling.

 

 

 

 

We are people who care about your success

Our clients tell us they really enjoy working with us, and we’re really proud of that. You’re trusting us with something that matters to you and your business, and we take that seriously.

So we’ll ask unusual and difficult questions because we want to understand how we can help your product succeed. And when our part is done, we’ll hand over properly so whoever’s next can build on it.

We have the expertise to research, design, prototype, build and test. We even have a whole building dedicated to pilot production and transfer to manufacture. But a capabilities list only tells you so much. It’s our people who take responsibility, help each other and care deeply about how things turn out for you.

Our latest client feedback, collected by our external partner Verity, gave us a trust score of 8.6 – pretty good!

To get to know us, come and meet us. Tell us what you’re working on and see how we think together.

Come and meet the team

30
Years experience
160+
Innovation experts
100%
Employee owned

Potential Realized

Our proven approach through thousands of projects, Potential Realized, brings structure to the questions that come with developing something new. We start with what success means for you and the people who will use your product, then shape the work around what needs to be understood, developed and proven. Research, creative thinking and practical testing help us work through uncertainty together. You can see what we’re learning, why it matters and how it informs the next decision. We also consider how choices about materials, manufacture and use affect environmental impact, alongside performance and cost. That gives sustainability a practical place in product decisions.

Quality and Confidentiality Taken Seriously

You need to be able to trust the work and the way your information is handled. We take both seriously.

World Class Sustainable Facilities

Our R&D facilities are purpose-built to support end-to-end innovation. Our in-house consumer research viewing facility enables rapid research for innovation; our design studio includes a HackSpace for lightning-fast iteration and testing. Our science and engineering teams work with the latest design software and simulation technologies, supported by generous lab space dedicated to product prototyping and testing, electronics, optics, and more.

Our state-of-the-art R&D center in Raleigh, North Carolina anchors our US presence, with cutting-edge labs, a design studio, user observation suite, full machine shop and pilot manufacture space. We’re proud to be part of North Carolina’s “Research Triangle”, delivering world-class innovation to a portfolio of US clients.

Understand the people using your product

We spend time with the people who will use your product, listening to what matters and observing what happens in everyday life. That understanding shapes what we design and how we test it. Whether you’re helping someone manage their treatment or making a daily task easier, we keep their experience at the heart of the work.

The expertise you need, working together

Our designers, engineers and scientists work together to understand what each decision means for your product, including how it will be made. We can help with a specific challenge or support you across several development phases. Wherever our involvement starts and finishes, we share the knowledge your team and development partners need to take the next step.

team working

People who feel like part of your team

You bring knowledge and experience we want to hear. We work closely with you, share ideas openly and make it easy to ask questions or challenge our thinking. As an employee-owned business, we take our relationships personally. We care about the work we put our name to and what it helps you achieve.

Experience that helps you see a way forward

When you’re developing something new, experience helps you ask better questions and recognize what needs attention. Our teams bring deep technical knowledge and an understanding of your commercial realities. We use that experience to challenge assumptions, explore possibilities and test what matters, giving you a clearer basis for deciding where to go next.

Medical Innovation end to end