Insight & Strategy
Creating the data, analysis and strategies for evidence based innovation decisions
- Innovation planning & strategy
- Multistakeholder research
- Commercial & market insights
- Intellectual property landscaping & strategy
- Technology scouting & mapping
- Opportunity discovery & assessment
- Value proposition design
- Technical & commercial due diligence
An ambitious innovation strategy can turn a static project into a market win. CDP takes a systematic approach to the collection and prioritization of evidence, to uncover new opportunities and develop winning strategies, whether your goal is incremental excellence, a category breakthrough, or total market disruption.
Our multi-disciplinary culture is put to work, first to understand your business and innovation needs, then to design highly customized cross-sector research programs. Evidence-based insight is always our guide, as we translate recommendations into actionable specifications that will drive your future success.
Our solutions are dynamic, leveraging definitive truths and reflecting emerging market influences. These may include stakeholder or user needs, cultural references, technical or IP landscapes, commercial objectives and capabilities, external regulations, or market trends. Whatever factors shape your process, the expert minds at CDP work together to ensure the final outcome, whether a product, service or system, delivers extraordinary results.
Using smart packaging to support consumer trials
Seeking proof that consumers would follow novel usage instructions over time, Avon turned to diialog™ – our unique miniature sensing technology – to capture quantitative data during user tests.
Ministry of Defence
Novel wearable that saves lives
In an intense disaster or battlefield scenario, correctly identifying which victim to treat first can be a matter of life or death, so we created a specialised wearable monitor. The device won the prestigious ‘Best of the Best’ Red Dot award.
“We believe that innovation projects should be driven by evidence, so we’ve created a specialist team to research opportunities in diverse sectors across the globe.”
Head of Insight & Strategy