Team expertise

People-Centered Design

Creating compelling user experiences for brands, packaging, products and services.

  • Product design
  • Digital UX/UI & information systems
  • 2D & 3D brand design
  • Graphic design
  • Sensory engineering
  • Service design
  • Human factors & usability engineering
  • Film making & animation
  • Packaging design & innovation for patients & consumers

People-centered design is embedded deeply in our culture. It’s a foundation stone, enabling us to challenge category norms while staying grounded in mass-market reality. For the end user, it means intuitive experiences that delight and improve lives. For our clients, this translates into commercial success.

We combine best-practice design principles and boundary-pushing creativity with technical and scientific rigor – a powerhouse combination for product development. We build multi-disciplinary teams, from industrial design to UX and services, human factors to graphic communications and packaging. Building upon insights and strategic platforms, we develop concepts and value propositions, build prototypes, and test and learn until stakeholder and performance requirements are elegantly aligned. The experience of partnering with CDP is just as people-centric as the products we develop.

Usability is practiced both as a guiding design principle and a regulatory compliance protocol in healthcare applications, where our team applies a range of methodologies, including in-depth stakeholder studies, to ensure products are validated as safe and market ready.

Our track record proves we can meet even the most demanding strategic briefs, technical specifications for consumer, healthcare, and industrial applications. CDP’s people-centric approach to product development gives our clients an edge, ensuring products that are commercially rewarding while delighting their users.


People-centered innovation to enable successful market entry

The aim was to develop a knife range targeted specifically at US domestic cooks. We based our approach on ‘Jobs to be done’ research so our product designers could target new features at the most valuable unmet market needs.

In-home consumer trials uncover valuable unmet needs
Expert-user creative workshops
Usability and human factors investigations enable formative and summative assessments
Multi-disciplinary brainstorms generate technology options and product concepts


Expressive beauty range steeped in Swiss provenance

We were selected to modernize Arnebia’s VillaPhyta masterbrand while defining the positioning and visual identity for the Montreux sub-brand. Their products include daily creams, serums and elixirs to moisturize, tone and provide sun protection. VillaPhyta Montreux is steeped in provenance and natural ingredients and is manufactured for Arnebia in Switzerland.


DC to DC converter design – Don’t blow your fuse (and other lessons)

Women in innovation: Science and Engineering

Making it last: Why testing is vital to product sustainability