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by James Baker
How we buy goods and services – and manage our money – is undergoing a revolution. Gone are the days when large imposing banks could control access to our cash. The future is banking as an open platform.
Consumers want easy access to their money – and they want spending it to be as convenient and enjoyable as possible. Convenient does not necessarily equate to ‘less interaction’ – it’s more about a focus on what is important to the customer.
The dynamics of control, ownership and access to payment services – and information in general – are changing. New and innovative entrants to this space face lower barriers to entry. Success becomes far more reliant on appealing to customers and creating relationships with them. The ability to better understand the consumer – and deliver what they find most attractive – will give a competitive edge and could have a radical effect on market share.
Explore with us the changing face of payments. Understand how forthcoming legislation is a driver for change beyond just evolutionary, incremental steps. See how customer relationships and appeal become a defining quality for success. Follow some user journeys that sit on the cusp between now and new.
Want to know more? Download our free white paper: The payment revolution.
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