Emotion by design: Creative leadership lessons from a life at Nike

With Martha Hodgson
23 JUN 2021

As part of GIF 2022 Virtual edition, Martha Hodgson (senior insight and strategy innovation consultant) spoke to Greg Hoffman (author and ex-CMO at Nike) about the moment of inspiration that led him to Nike, how the mantra of ‘dream bigger’ has influenced him, and the art and science of innovation.

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