Impediments to tobacco harm reduction in LMICs:
The ENDS adoption journey
BY NICKI SUTTON, BEN KELSEY & GEORGE BOSTOCK
“We were able to define an ENDS Adoption Journey which outlines seven steps a smoker must take to substitute combustible tobacco products with ENDS.”
Tobacco consumption has, for decades, represented a global pandemic. Over 1.3 billion people, or 16% of the world’s population, use tobacco in one of its many forms, grouped into combustible or smokeless types. 80% of these users reside in low and middle-income countries (LMICs) where tobacco use contributes to increased morbidity and mortality directly and indirectly, via poverty.
The Foundation for a Smoke-Free World (FSFW) has a goal to advance progress in smoking cessation and tobacco harm reduction (THR) with a particular focus on LMICs. To better understand some of the challenges faced in these markets, FSFW commissioned us to identify the barriers or impediments to adoption of electronic nicotine delivery systems (ENDS) in LMIC countries.
Download our whitepaper to discover the seven steps a smoker must take to substitute combustible tobacco products with ENDS.