Recently, a major drug distributor announced that it would offer refunds to any patient that suffered a heart attack whilst being prescribed their latest cholesterol-lowering drug; this is essentially the refund based business model that has previously been conceptualised and debated in the healthcare industry. There are many considerations to…
It sounds like the simplest question in the world. The answer should come naturally to the most junior marketer or designer in product or service companies. And yet most likely the response will reference an existing product… drill a hole, nebulise a drug, mop the floor, play a cd…, rather…
Last month I had the opportunity to spend the week in the South of France. But instead of catching up on some much needed Vitamin D, I joined other industry experts in the world of Respiratory Drug Delivery (RDD) at the 2017 conference in Nice. One of the main themes running…
The digital future world is one where we genuinely feel in control and central to our own healthcare. Where we’re engaged and those that interact with us are trusted to provide timely, appropriate and effective support. I recently attended an event at the House of Lords, led by Kai Gait,…
Reflections on two themes from the day; – Usability: Continuity from marketing, through R&D, to regulatory– Connected devices and systems: Realising the benefits Usability: Continuity from marketing, through R&D, to regulatoryWe were struck by the frequency at which we heard terms like “usability,” “workflow” and “seamless integration” during presentations on…
Voxburner’s London Youth Marketing Seminar 2017 may not be the first place three consultants from a product innovation firm would be expected to be found, but after……2 days…12 cups of coffee…1 Graffiti Life mural…50 #yms17 tweets, 63 retweets, 144 likes @annie_fc @BenKubler…What can we learn to help us innovate for…
Meet the team at Cambridge Design Partnership – a brief profile of the experts, engineers and interesting people that work here. This month we’re talking to Caroline Zakrzewski, a drug delivery devices expert.1. Why did you join Cambridge Design Partnership?I’ve been very lucky in my career to have worked on…
It’s important to realise that beyond the realm of classical engineering principles lays the softer, squishier world of biology and medicine. By being intimately familiar with human anatomy, biomedical engineers are able to more rapidly question whether their concepts are truly viable prior to embarking on further development, using an…
In the last 20 years, evolution in laser technology has lowered cost, improved performance and reliability and made a wide range of laser types available and accessible for industrial applications. Lasers produce an intense and coherent beam of light that can be focused to heat or vaporise a substrate. Different…
Connectivity is a reality, it’s part of our daily lives, and the ‘quantified self’ is a recognised phenomenon be it through wearable health and activity trackers or your smart phone. The personal information created must be taken seriously, and developers must not only deliver a great user experience but also…
From coffee makers to asthma inhalers, oil wells to micro fluidic medical diagnostics, a thorough understanding of fluids is vital to optimise product performance. Fluid flow is complex and can provide significant challenges when it defines product performance. Simulation of fluid flow using computational fluid dynamics (CFD) provides critical insights…
Meet the team at Cambridge Design Partnership – a brief profile of the experts, engineers and interesting people that work here. This month we’re talking to Ryan Noble, a senior quality specialist. What was your background prior to joining CDP?I spent 16 years at a large international pharma company, working…