Analysis
Packaging – perceptions & preferences during the pandemic
James reveals how innovation will be essential in balancing consumer needs in a new era of packaging that can reassure, add value and minimise environmental impact.
Category: Analysis
Analysis
Innovating for context; The role of Anthropology in innovation
Although we don’t often hear the term ‘anthropology’ referenced in the innovation process, anyone charged with this objective knows implicitly that the key focus areas of language, culture, society and place, are critical when it comes to the harmonisation of a brand or the successful launch of a new global…
Analysis
The systems approach to formulation and product design
Today’s liquid and paste formulations, from washing up liquid to shampoo to toothpaste are complex structured fluids or solids which are designed to meet the demanding needs of consumers. It is tempting to regard the formulation or recipe as the main challenge. However, these complex formulations behave very differently in…
Analysis
Stay Safe Quiz: Name that Brand A-Z
With the growth of the ‘Online Quiz’ during lockdown, Chris pitches a short series of stimulating visual quizzes.
Analysis
Plastics: the great sustainability challenge
When Sir David Attenborough highlighted the extent of plastic pollution, public opinion fundamentally shifted. The concern crossed over to become a mainstream issue. This mind shift caused a significant packaging revolution with plastic being phased out, but has this come at a cost? Are we making more environmentally safe products,…
Analysis
Testing times: adapting user insights research for a new era
Ben and Andres discuss the opportunities provided by remote user research techniques.
Analysis
What this pandemic can teach us about preparing for an uncertain future.
As we enter the world’s most turbulent period in more than a generation, Martha suggests ways to better predict what the future holds.
Analysis
What’s next for Transcatheter Aortic Valve Replacement (TAVR)
Ros and Matt explain this revolutionary approach to replacing heart valves. They summarise the benefits and challenges and share their predictions for the future in the first of a 2 part series.
Analysis
The big cover up; designing masks for a pandemic world, and living with a new normal
With potential for face masks to become a new social norm, Ben looks at some of the complexities design needs to answer.
Analysis
COVID-19 Modelling
Models are everywhere – anyone who has played a computer game has encountered a model, but in a pandemic, mathematical models are vital for understanding the dynamics of transmission, disease progression, healthcare needs and the overall outcome on the population. Recent real world events have shown that critical decisions are…
Analysis
Where’s the value in surgical robotics?
The first robot-assisted surgical procedure was performed in 1985. In the 35 years since, the field of surgical robotics has exploded, with both surgeons and patients demanding access to the technology. This boom has brought with it plenty of vocal advocates, and just as many critics, debating the risks and…
Analysis
Engineering sensory experiences
Humans are multi-sensory organisms! We navigate the world around us through five senses all working in parallel, deriving not only practical information about our surroundings, but also emotional and social meaning. In milliseconds we unconsciously make decisions that keep us alive, shape our day, define our preferences and ultimately drive…