Picture the scene: a room full of executives are watching a presentation on company strategy (actually, let’s move with the times… they’re all at home, watching on Zoom). A simple, elegant image of a circle dominates the screen. Will they support the adoption of circularity principles across the business? In…
It is important to start each innovation journey with the broadest possible mindset because this opens the door to all sorts of different solutions that might exist outside one team’s experiences. A great example of this philosophy in action was the design of a surgical torque wrench that we developed…
The Covid-19 pandemic has presented a time-limited but immense window of opportunity for diagnostics companies. Changes in regulation and increased levels of investment are enabling radical innovations to have real impact, but only if they can be fast-tracked into new products which are cost effective and compelling to users. In…
James reveals how innovation will be essential in balancing consumer needs in a new era of packaging that can reassure, add value and minimise environmental impact.
Although we don’t often hear the term ‘anthropology’ referenced in the innovation process, anyone charged with this objective knows implicitly that the key focus areas of language, culture, society and place, are critical when it comes to the harmonisation of a brand or the successful launch of a new global…
Today’s liquid and paste formulations, from washing up liquid to shampoo to toothpaste are complex structured fluids or solids which are designed to meet the demanding needs of consumers. It is tempting to regard the formulation or recipe as the main challenge. However, these complex formulations behave very differently in…
With the growth of the ‘Online Quiz’ during lockdown, Chris pitches a short series of stimulating visual quizzes.
When Sir David Attenborough highlighted the extent of plastic pollution, public opinion fundamentally shifted. The concern crossed over to become a mainstream issue. This mind shift caused a significant packaging revolution with plastic being phased out, but has this come at a cost? Are we making more environmentally safe products,…
Ben and Andres discuss the opportunities provided by remote user research techniques.
As we enter the world’s most turbulent period in more than a generation, Martha suggests ways to better predict what the future holds.
With potential for face masks to become a new social norm, Ben looks at some of the complexities design needs to answer.
Models are everywhere – anyone who has played a computer game has encountered a model, but in a pandemic, mathematical models are vital for understanding the dynamics of transmission, disease progression, healthcare needs and the overall outcome on the population. Recent real world events have shown that critical decisions are…