Sector expertise

User Research Lab

Simulating real-world environments for a deep understanding of consumers, users, patients and healthcare practitioners

Our purpose-built user research facility takes you to near real-world user behaviour in a confidential, controlled environment.

Our purpose-built user research facility takes you to near real-world user behaviour in a confidential, controlled environment.

Simulate realistic scenarios to develop a deep understanding of user requirements in our large, highly configurable research facility. Built to deliver invaluable insights that directly inform your product or technology development, it’s available throughout your project – from early-stage opportunity exploration, through concept generation and product development, to usability evaluation.

Ideal for focus groups and testing physical and digital prototypes, the co-creation workshop space accelerates your innovative idea into a workable solution.

Built for hybrid working, all participants – whether they’re clients, consumers, healthcare practitioners or patients – can contribute fully wherever they are, with full on-site catering, technical support and super-fast Wi-Fi.

One-way mirrors and close-up cameras allow discreet observation of real user behaviour
A dedicated kitchen facility fitted with white goods provides space for preparation of food and beverage samples for sensory testing, and simulation of an in-home kitchen environment
Multifunctional spaces with two separate research and observation suites enable client and user co-creation workshops and collaborative conversations
A large flexible research room allows clients and CDP team members to observe user behaviour and interaction in context; from surgeons in a surgical suite to consumers in a shopping aisle

Meet our experts

Nicki Sutton

Partner and Head of Insight & Strategy

Lisa Nilsson

Head of Human Factors

Ben Kelsey

Senior Consultant Insight Research Lead

Beautiful yet capable

  • Integrated cameras and microphones ensure no behavioural insight is overlooked.
  • Built-in audio system to simulate realistic use environments.
  • Load-bearing gantry in the ceiling to enable endless configuration options, including screening for creation of multiple booths for sensory tests, cameras, lighting and motion tracking.
  • Client break-out room to provide a quiet, confidential retreat during observation studies (with an optional live stream from the observation suite).
  • Dedicated rooms to welcome, prepare and de-brief study participants.

Research & co-creation applications

  • In-depth interviews and focus groups
  • Human factors formative and summative studies
  • Sensory studies
  • Anatomical and biomedical studies
  • Design sprints
  • Co-creation, test and learn workshops
  • Value proposition, concept and prototype testing


Insight & Strategy

Creating the data, analysis and strategies for evidence based innovation decisions.


Collaborating to improve lives through innovation

Emotion by design

The three pillars of FemTech success: #2 Experience-led design