Capabilities
User Research Lab
Simulating real-world environments for a deep understanding of consumers, users, patients and healthcare practitioners
Our purpose-built user research facility takes you to near real-world user behaviour in a confidential, controlled environment.
Our purpose-built user research facility takes you to near real-world user behaviour in a confidential, controlled environment.
Simulate realistic scenarios to develop a deep understanding of user requirements in our large, highly configurable research facility. Built to deliver invaluable insights that directly inform your product or technology development, it’s available throughout your project – from early-stage opportunity exploration, through concept generation and product development, to usability evaluation.
Ideal for focus groups and testing physical and digital prototypes, the co-creation workshop space accelerates your innovative idea into a workable solution.
Built for hybrid working, all participants – whether they’re clients, consumers, healthcare practitioners or patients – can contribute fully wherever they are, with full on-site catering, technical support and super-fast Wi-Fi.
Beautiful yet capable
- Integrated cameras and microphones ensure no behavioural insight is overlooked.
- Built-in audio system to simulate realistic use environments.
- Load-bearing gantry in the ceiling to enable endless configuration options, including screening for creation of multiple booths for sensory tests, cameras, lighting and motion tracking.
- Client break-out room to provide a quiet, confidential retreat during observation studies (with an optional live stream from the observation suite).
- Dedicated rooms to welcome, prepare and de-brief study participants.
Research & co-creation applications
- In-depth interviews and focus groups
- Human factors formative and summative studies
- Sensory studies
- Anatomical and biomedical studies
- Design sprints
- Co-creation, test and learn workshops
- Value proposition, concept and prototype testing
