Fast Moving Consumer Goods
Although we don’t often hear the term ‘anthropology’ referenced in the innovation process, anyone charged with this objective knows implicitly that the key focus areas of language, culture, society and place, are critical when it comes to the harmonisation of a brand or the successful launch of a new global…
Today’s liquid and paste formulations, from washing up liquid to shampoo to toothpaste are complex structured fluids or solids which are designed to meet the demanding needs of consumers. It is tempting to regard the formulation or recipe as the main challenge. However, these complex formulations behave very differently in…
With the growth of the ‘Online Quiz’ during lockdown, Chris pitches a short series of stimulating visual quizzes.
Humans are multi-sensory organisms! We navigate the world around us through five senses all working in parallel, deriving not only practical information about our surroundings, but also emotional and social meaning. In milliseconds we unconsciously make decisions that keep us alive, shape our day, define our preferences and ultimately drive…
Chris Houghton, CDP’s Brand Innovation Leader reviews the world’s largest consumer product expo, CES 2020 in Las Vegas. Sharing his insights and observations from start-ups to high rollers, all hoping for the jackpot from their latest innovations. Innovation success or failure is often determined by how a brand or company…
In 2019 the music festival industry experienced a sea change in their attitude to single-use plastic, with many large live events making the decision to ban it altogether. As the festival season draws to a close, CDP’s Matt Morris, mechanical engineer, sustainability expert and live music fan, looks at what…
Chris Houghton leads Brand Innovation & Packaging at Cambridge Design Partnership, he has worked on an array of successful insight, design and strategic innovation projects with top consumer goods names including Arla, Carlsberg, Coca-Cola, Diageo, Nestle, PepsiCo, Procter & Gamble and Unilever.Following his ‘Context is King’ keynote speeches at PACE in Amsterdam and AIPIA in…
A team from Cambridge Design Partnership has created a ground-breaking ‘smart pill’ to gather crucial nutritional information to help develop innovative new pet foods. CDP scientists and engineers worked with the world-renowned Waltham Centre for Pet Nutrition on an electronic pill to collect food samples inside the canine gut during…
Currently agriculture is facing challenges from many directions. Modern hyper-intensive farming (demanding the highest crop yield from monocultured crops with less regard for long-term fertility or ecosystem metrics) is interrelated with the great environmental threats; destabilising climate change, biodiversity, oceanic dead zones and poor global soil health. In turn these…
There is no doubt that User Experience (UX) is a hot topic throughout today’s design world. But how is the personal approach to product development affecting the field of healthcare? Lucy Sheldon, people-centered designer, and Andres Barrera, user experience designer, went along to the first ever User Centred Design (UXD)…
Highlights from Martha's keynote talk centred on the belief that innovation happens where consumer insight, technology enablers and business opportunities coincide.
Design Thinking is a popular approach to solving innovation challenges, but is it actually a flawed tool? And is there a better solution?