News
Collaborating to improve lives through innovation
Our dynamic partnership with Femography combined our passion and commitment to innovation in FemTech and women's health, resulting in an expanded and enhanced product pipeline.
Tag: FemTech
Case Study
Ostomy innovation improving usability and visual appeal
We supplied the technical rigor for our client to develop their concept for a unique ostomy appliance - giving them the foundational blocks to make their revolutionary concept a commercial reality.
Case Study
At-home hormone tracking
Horb is an at-home diagnostic device that measures hormone levels while users brush their teeth. The diagnostic device connects via Bluetooth to an app, which can collate Horb data with data from other wearables such as the Apple Watch and Oura ring.
Analysis
Demystifying FemTech innovation: your questions answered
In an exciting first half of 2022, our FemTech team attended and presented at various conferences. In this article, we share our responses to some of the questions arising from many fascinating conversations at these events.
Whitepaper
A FemTech innovator’s guide to regulation
Using a range of case studies, this white paper highlights some of the key considerations around regulation for FemTech innovators.
Analysis
The three pillars of FemTech success: #2 Experience-led design
In a series of articles outlining the three pillars of our FemTech philosophy, Jessica Platt and Martha Hodgson discuss the first: Inclusivity.
Analysis
Over-the-counter HRT: Why design matters
Jessica Platt and Ben Strutt discuss how how design plays an important part in the global Rx to OTC switch market.
Analysis
The three pillars of FemTech success: #1 Inclusivity
In a series of articles outlining the three pillars of our FemTech philosophy, Jessica Platt and Martha Hodgson discuss the first: Inclusivity.
Case Study
New kitchen knife range for US market entry
The US market for home kitchen knives is dominated by a handful of brands. When DKB Household wanted to enter it, they challenged us to innovate in this mature product category.
Analysis
Realizing the potential of FemTech – your questions answered
From how FemTech should handle the Internet of Things, to where it could fix its attention in the future, we answer questions sparked by our webinar, ‘Realizing the potential of FemTech’
Webinar
Realizing the potential of FemTech
Join Martha Hodgson and Jessica Platt and explore how the power of inclusive, experience-centered design and smart application of technology has accelerated the rise of FemTech.
Analysis
The key to FemTech success? Forget about the tech
We share some powerful lessons from our established approach to inclusive design that could help when entering the $19bn FemTech market.